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Real Estate

20 Articles
Real Estate

Precision Over Volume: How Homebuilders are Navigating a High-Stakes Housing Market for 2027

The American homebuilding industry is currently navigating a period of profound transition. Following a late spring and summer characterized by a "grind" through a housing market that has proven far more resilient—and far more difficult—than many economists predicted, builders are finding that the old playbooks no longer apply. As the industry looks toward 2027, the […]

September 27, 2026
Real Estate

Compass asks MLSs to block listing data from recruiting tools

The letter specifically identifies several prominent technology vendors, including Courted, Brokerkit, and Brokermetrics, as companies that Compass believes should no longer have access to its proprietary information through MLS data feeds. According to the correspondence, these vendors take the data provided by the MLS and package it into sophisticated platforms that offer "agent-level production metrics, […]

September 26, 2026
Real Estate

California’s Housing Battle Escalates as Costa Mesa Approves Scaled-Back Plan Under Legal Pressure

For several years, California Governor Gavin Newsom has maintained a consistent and increasingly aggressive posture toward local governments regarding the state’s chronic housing shortage. His message to city halls across the Golden State has been clear: update housing blueprints to accommodate growth or face the legal consequences. What once began as verbal warnings and political […]

September 25, 2026
Real Estate

Untapped Potential: Credit Unions Urged to Expand Reverse Mortgage Offerings as Membership Bases Age

As the demographic landscape of the United States continues to shift toward an older population, credit unions find themselves at a critical crossroads regarding their mortgage product portfolios. Despite a deeply loyal and aging membership base, these member-owned financial institutions are currently capturing only a microscopic fraction of the reverse mortgage market. This was the […]

September 24, 2026
Real Estate

United Wholesale Mortgage Launches Underwriting+ to Streamline Broker Operations and Accelerate Closing Timelines

United Wholesale Mortgage, the prominent leader in the wholesale lending space, officially launched a new initiative on Wednesday titled Underwriting+, a program specifically engineered to overhaul and streamline the traditional loan process for independent mortgage brokers. This strategic rollout represents a significant shift in how mortgage files are handled once they enter the system, aiming […]

September 23, 2026
Real Estate

The Four-Word Question That Costs Real Estate Agents the Listing: Navigating the Commission Conversation in a Digital Age

In the modern real estate landscape, the initial point of contact between a homeowner and a prospective agent often happens through the cold, blue glow of a smartphone screen. It frequently begins with a notification—a short, direct message sent to several agents simultaneously. The message is rarely an invitation to tea or a detailed description […]

September 21, 2026
Real Estate

NAR Earns Meta’s 2026 Agency Award for AI-Driven Campaign Strategy Targeting First-Time Homebuyers

The National Association of Realtors (NAR) has been recognized by Meta as a leader in digital innovation, securing the prestigious 2026 Agency Award for Best Use of Automation. The accolade follows a highly successful, AI-powered advertising campaign designed to reach prospective first-time homebuyers with greater precision and lower costs than traditional marketing methods. The Meta […]

September 21, 2026
Real Estate

NIL Gold Rush: How Student-Athlete Wealth is Reshaping the Real Estate Landscape in College Towns

The landscape of American college sports underwent a seismic shift in 2021 when the legalization of Name, Image, and Likeness (NIL) deals allowed student-athletes to monetize their personal brands. While the immediate focus was on multi-million dollar endorsements and high-profile transfer portal moves, the ripple effects of this policy change have extended far beyond the […]

September 20, 2026