The trend is not limited to the top five. Significant price appreciation was also recorded in Tallahassee, Florida (30%), Eugene-Springfield, Oregon (30%), State College, Pennsylvania (29%), Gainesville, Florida (27%), Syracuse, New York (27%), and Tuscaloosa, Alabama (26%). Even markets with more modest gains, such as College Station, Texas (22%), Baton Rouge, Louisiana (21%), and Ann Arbor, Michigan (18%), have shown consistent upward trajectories that align with the influx of NIL capital.
Best Practices for Working with Student-Athletes
The popular image of a young athlete receiving a windfall often involves luxury cars and high-end fashion, but real estate professionals working within this niche suggest a different reality is taking hold. Christensen argues that many student-athletes are demonstrating a level of financial sophistication that defies public stereotypes.
“I think there has been a misnomer about young people and athletes about buying the Lamborghini and the chain,” Christensen said. Instead, he describes a “smart, intuitive, and thoughtful” group of individuals who view homeownership as a vehicle for long-term stability. For many, NIL money is seen as a way to build "generational wealth" for their families, providing a financial safety net regardless of whether their athletic careers continue into the professional ranks of the NFL, NBA, or other leagues.
However, working with such a young demographic requires a specific set of ethics and best practices. Coleman, whose client list has included former University of Tennessee standout and current Dallas Cowboys quarterback Joe Milton III, stresses the importance of character and brand alignment. He advises agents to choose their student-athlete clients wisely, ensuring they represent the values and beliefs of the firm.
To bridge the gap between sudden wealth and long-term financial health, eXp Realty has partnered with Jarvis Green, a two-time Super Bowl champion and former New England Patriots defensive end. Green, who transitioned into a successful career as an entrepreneur after his playing days, is focused on educating young athletes on their financial options.
Christensen explained that Green’s involvement stems from a desire to see these young players make informed decisions. “He was seeing all these kids now having these totally new funding opportunities and not always making the best decisions,” Christensen said. The goal of the partnership is to provide vetted resources and a framework for decision-making that prioritizes the athlete’s future well-being over short-term gratification.
Inventory Tightens as Demand Pressures Supply
While price surges have grabbed headlines, the NIL era has also coincided with a dramatic tightening of housing inventory in university towns. As demand from wealthy student-athletes and investors increases, the number of available homes has plummeted in many of these markets.
