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#brandweek

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Marketing and Advertising

Navigating the New Era of Social Commerce: Insights from the TikTok and Agency Leadership Series at Brandweek 2026

In the rapidly shifting landscape of digital marketing, the traditional linear path from brand awareness to purchase has been replaced by a complex, multi-dimensional journey. As consumers move fluidly between social discovery, AI-driven search, and community-led validation, brands are finding that legacy strategies no longer suffice. This evolution took center stage in Midtown during Brandweek […]

September 23, 2026