Topic Tag

#express

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Marketing and Advertising

American Express Evolves Experience Strategy Through Global Partnership with Harry Styles

In the autumn of last year, American Express celebrated its 175th anniversary not with a traditional corporate gala, but with an intimate, high-energy concert in Brooklyn featuring the rising indie-pop sensation Gracie Abrams. The event served as a pilot for a more ambitious vision of brand loyalty—one that prioritized cultural relevance over legacy prestige. Fast […]

October 3, 2026