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#softens

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Marketing and Advertising

September Ratings Slump: Cable News Networks See Broad Declines as Viewership Softens Across All Metrics

The transition from the summer doldrums into the traditional autumn news cycle failed to provide the typical ratings boost for the cable news industry this year. September 2026 proved to be a remarkably quiet month for the major networks, characterized by a significant cooling of audience engagement across the board. Data provided by Nielsen’s Big […]

October 4, 2026