At the opposite end of the spectrum, Aston Villa, Crystal Palace, and Newcastle United have produced some of the least impressive underlying performances in the league. Newcastle’s presence in this trio is perhaps the most surprising, given their comfortable position in the top half of the actual table.
While these fanbases have no reason to panic just yet, the data indicates that all three managers have significant work to do to improve their teams’ basic performances. Aston Villa, in particular, will look to their own history for comfort, having successfully overcome a similarly sluggish statistical start last season to eventually secure a magnificent fourth-place finish.
Crucially for the established top-flight sides, the newly promoted teams look fully prepared to fight for their survival. Both Hull and Ipswich have made genuinely solid starts to the campaign, proving that they possess the tactical structure to compete at this level.
Pecked by the Seagulls
When examining attacking metrics across the division, Brighton have established themselves as the most potent force in the league. Under the guidance of Fabian Hurzeler, the Seagulls have generated the highest non-penalty xG in the top flight, followed closely by Manchester City, Brentford, and Manchester United.

In contrast, while Arsenal are widely lauded for their defensive organization, it is highly surprising to find that eight teams have generated a higher non-penalty xG than the champions so far. Liverpool and Chelsea also find themselves languishing in mid-table when it comes to raw chance creation.
Brighton’s attacking dominance is not just about creating chances; they have also been incredibly clinical. Hurzeler’s side has racked up an impressive 15 non-penalty goals from an expected goals figure of just 10.7.
The only team in the division to display even greater ruthlessness in front of goal is their avian cousins, Newcastle United. Remarkably, the Magpies have achieved this despite registering the lowest non-penalty xG in the entire league.
Under head coach Matthias Jaissle, Newcastle have scored double the number of goals a team would historically expect to convert from the quality of chances they have created, netting nine non-penalty goals from a meager 4.5 xG. While Jaissle will be delighted with his players’ sharp finishing, he will undoubtedly be aware that relying on such extreme overperformance is an unsustainable long-term strategy. He will need his side to start creating far more high-quality opportunities as the autumn months roll in.
