Vestal joins Pacaso from the real estate startup DOOR, bringing a background in brand building and consumer engagement. Phillips, meanwhile, brings a heavy-hitting resume with 12 years of institutional real estate experience, including tenures at UBS, GI Partners, and Tishman Speyer. His expertise in capital markets will be crucial as Pacaso continues to navigate the financial complexities of the co-ownership model and looks to expand its inventory of luxury vacation properties.
Century 21 Expands in Arizona with Tucson-Based Indie Realty
In the Southwest, Century 21 is continuing its expansion through the acquisition of independent firms looking to tap into a global network. The brand has welcomed Tucson-based Indie Realty into its fold, which will now operate as Century 21 Indie Realty.
Led by broker-owner Don Geisler, the 53-agent firm had operated independently for five years before deciding to affiliate with the international brand. Geisler and branch manager Jacque Torres have expressed ambitious plans for the future, including the opening of two new offices in the Tucson area and a strategic push into the luxury and commercial sectors. The move highlights the ongoing trend of "indie" firms seeking the technological resources and brand recognition provided by major franchises to better serve their local markets.
Berkshire Hathaway HomeServices Names Dual-Region CMO
In a move designed to streamline branding and marketing strategy across multiple regions, Berkshire Hathaway HomeServices (BHHS) has appointed Kelly Silver as the chief marketing officer for two of its major organizations. Silver will now oversee marketing for BHHS New England, New York, and Hudson Valley Properties, as well as BHHS Georgia Properties.
Silver previously served as the senior vice president of marketing for the Georgia brokerage and spent eight years at Howard Hanna Real Estate Services. Her elevation to a dual-region role suggests a move toward more cohesive and unified marketing efforts within the BHHS network, ensuring that the brand’s message remains consistent across diverse geographic markets.
Christie’s International Real Estate Launches St. Lucia Brokerage
On the international front, Christie’s International Real Estate is extending its reach into the eastern Caribbean. The brand has launched Christie’s International Real Estate St. Lucia, an office owned by Dominique Silvera and Kisha Hunte and led by Chris Owen.
The new Rodney Bay-based office will serve the entire island and has been tapped to handle sales for the A’ILA Resorts luxury villa development. Silvera, who already owns Christie’s agencies in Barbados and Anguilla, is leveraging the brand’s global reputation to capture the growing demand for luxury resort properties in the Caribbean. This expansion further cements Christie’s position as a dominant force in the international luxury destination market.
