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#maintains

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Marketing and Advertising

Morning News Ratings: NBC’s Today Maintains Lead While ABC’s Good Morning America Closes Demo Gap with Double-Digit Growth

The landscape of morning television remains a fiercely contested battlefield as the second week of the 2026-2027 broadcast season concluded with a wave of momentum for the major networks. For the week of September 28, 2026, the trio of major morning news programs—ABC’s Good Morning America, NBC’s Today, and CBS Mornings—all reported gains in total […]

October 15, 2026