Topic Tag

#identity

5 Tagged Stories
Marketing and Advertising

Starbucks CEO Brian Niccol Targets Afternoon Growth as the Key to Redefining the Coffee Giant’s Food Identity

In the high-stakes world of global retail and quick-service dining, few leadership transitions have been watched as closely as Brian Niccol’s move to the helm of Starbucks. The former Chipotle Mexican Grill executive, credited with one of the most successful turnarounds in modern corporate history, now faces the daunting task of reinvigorating a brand that […]

October 9, 2026
Marketing and Advertising

Atlanta’s Cultural Intersection: How Sports, Music, and History Define the City’s Marketing Identity

The intersection of professional sports and regional identity has long been a subject of study for brand architects, but in Atlanta, the relationship is evolving into something far more integrated than simple sponsorship or local pride. During the final day of Brandweek 2026, a gathering of the industry’s most prominent marketing minds, the conversation turned […]

September 21, 2026