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#citizen

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Marketing and Advertising

Global Citizen Taps Influential As Its Official Creator Partner

In a move that underscores the growing influence of social media personalities over traditional entertainment icons, Global Citizen has officially named Influential, the prominent influencer marketing company owned by Publicis Groupe, as its global creator partner. The announcement, made on Friday, marks a pivotal moment for both organizations as they seek to harness the power […]

September 27, 2026