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#salesforce

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Marketing and Advertising

Salesforce Bolsters Real-Time Marketing and AI Portfolio with $5.66 Billion Acquisition of Braze

Salesforce, the global leader in customer relationship management, has reached a definitive agreement to acquire Braze, a New York-based customer engagement platform, in a deal valued at approximately $5.66 billion. The announcement, made on Tuesday, represents a significant move by Salesforce to solidify its position in the rapidly evolving marketing technology landscape, specifically targeting the […]

October 20, 2026