Companies like Rimac have set world records with the Nevera, and Chinese giants like BYD and Xiaomi have introduced flagship EVs that rival Tesla’s performance metrics. Xiaomi’s SU7 Ultra recently made waves with its track performance, and BYD’s Yangwang U9 features its own "dancing" suspension system that can lift the car off the ground—albeit through hydraulic means rather than rocket thrusters.
The luxury segment is also preparing for an influx of high-end electric models, including the Jaguar Type-01, the Bentley Torcal, and the Ferrari Luce. These legacy brands are focusing on a blend of performance and traditional luxury, a combination that may appeal to wealthy buyers who are weary of Tesla’s minimalist interiors and software-centric approach.
The market’s reaction to yesterday’s event suggests that the "Musk premium"—the boost in stock price that usually follows a major announcement—may be waning. Tesla shares remained down by 4.5% over the last week and have dropped more than 16% since the beginning of the year. Investors appear to be prioritizing high-volume production and profit margins over experimental "halo" cars that are years away from the assembly line.
The Rivalry with Alef Aeronautics
Tesla is also no longer the only company claiming the title of a "flying car" manufacturer. Alef Aeronautics, a California-based startup, has already begun limited hand-built production of its Model A, a vehicle designed for controlled testing and eventual consumer use.
Unlike the Roadster, which uses air thrusters for short bursts of movement, Alef’s Model A utilizes a more traditional eVTOL approach. It features eight internal, enclosed propellers integrated into a mesh-like shell, allowing it to take off vertically and transition into forward flight.
Following Tesla’s event, Alef CEO Jim Dukhovny offered a pointed critique: “Welcome, Tesla, to the flying car race; we’ve been here alone for eleven years.” To drive the point home, Alef released a video showing its Model A "flying" over a Tesla Roadster and a Cybertruck, claiming the footage represented the 1,000th recorded flight of their vehicle.
The Road to 2028
As the dust settles on the Texas testing facility, the Tesla Roadster remains a paradox. It is a technological marvel that pushes the boundaries of what a car can be, yet it is also a reminder of the company’s struggle to bridge the gap between visionary concepts and deliverable products.
The "kickflip" seen yesterday was a masterclass in engineering theater, designed to recapture the imagination of a public that has become increasingly accustomed to the once-novel world of electric cars. Whether the Roadster will eventually serve as a legitimate performance benchmark or remain a high-priced curiosity for the "invited" few will depend on Tesla’s ability to navigate the next four years without further delays. For now, the flying car is real—but only if you’re standing on a stage in Texas.
