The Lifestyle of a Creative Mind
One of the most common misconceptions about the design industry is that it follows the standard 9-to-5 workday. For Templeman, the reality is far different. She views creativity not as a job that one clocks out of, but as a fundamental lifestyle and a way of perceiving the world.
She describes the creative brain as being "always on," a drive that she feels is inherently wired into her. Even after closing her laptop for the day, the process of gathering inspiration and processing ideas continues. "I see the world through a completely different lens; my eyes and ears are constantly open and pulling inspiration from the most unexpected places 24/7," she explained.
While the "always-on" nature of the industry can be demanding, Templeman finds a deep sense of fulfillment in it. This constant state of observation and ideation is, in her view, what allows a designer to bring fresh energy and unique perspectives to their work. It is a deep-rooted passion that blurs the lines between professional duty and personal identity, ensuring that the work is always infused with a sense of genuine curiosity.
A Legacy of Bravery: Gaisgeil
When reflecting on how she would like to be remembered, Templeman looks to her Scottish roots for a word that encapsulates her professional and personal philosophy: Gaisgeil.
This Scottish Gaelic term is deeply empowering, translating roughly to someone who is not only brave but also fiercely capable. It describes a person who possesses an unwavering determination to achieve their goals and does so with an intense passion. For Templeman, Gaisgeil represents the intersection of courage and competence—the ability to face the challenges of the creative industry with a bold spirit while maintaining the skill set necessary to deliver world-class results.
As she continues to lead Pearlfisher into new territories of brand design, Chloë Templeman remains a figure defined by this blend of heritage, experience, and a commitment to the human element of design. Her journey serves as a reminder that in an era of rapid technological change, the most "irresistible" connections are still those forged by human intuition, diverse perspectives, and a touch of "gaisgeil" bravery.
