As the 2026-2027 broadcast season continues to unfold, these weekly ratings reports provide a vital snapshot of the shifting loyalties of the American news audience. With high-stakes reporting and major global events continuing to drive viewers to their screens, the morning news programs remain the primary vehicle for the networks to establish their brand and connect with the public at the start of every day.
September 28, 2026 (Nielsen Big Data + Panel):
ABC Good Morning America:
Total Viewers: 2,722,000
Adults 25-54: 485,000
NBC Today:
Total Viewers: 2,848,000
Adults 25-54: 585,000
CBS Mornings:
Total Viewers: 1,716,000
Adults 25-54: 275,000
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 9/28/26), Previous Week (w/o 9/21/26) and Year-Ago Week (w/o 9/29/25). Most Current Data Stream: 2026-2027 Season (9/21 – 10/04/26) and 2025-2026 Season (9/22 – 10/5/26).
